Strategy doesn't box creativity in.
It sets it free.

Legal pad list — You're the: producer, creator, idea-person, director, project manager, fundraiser, videographer, marketing strategist, booking agent, administrator, accountant, and literally everything else

if this resonates, gabify was made for you

Somehow you hold all the spinning plates, but in doing so, you feel like you're losing your art and yourself in the process. You don't need someone to do things for you; you need a plan and systems to help carry the load so you can focus on what you do best.

My Mission: to help performing arts creatives and organizations turn even their
most ambitious ideas into reality, by seamlessly bridging infrastructure with imagination.

reset, harmonize, expand

how it works

you deserve solutions built for you,
your work, and how you actually create.

Not borrowed from a business playbook that was never designed with you in mind.

A tangled scribble of overlapping loops
1

reset

We start by pausing, getting clearer on your ideas and next steps, and moving out of survival mode.

Two overlapping circles with the overlap shaded in
2

harmonize

Then we rebuild together. We design and implement practical structures built for how the work actually moves.

A young seedling with two leaves
3

expand

When things are harmonized, we help you use this relief to lean further into your mission.

let's start messy.

book your free 20-minute springboard session.

we'll talk through where you're at,
and what's possible

See What's Possible
the reset lab

a focused hour to pause,
take stock of what’s in front of you,
and get clear on your next move.

paper-clipped sticky note with launch offer
launch offer
$50

for your first session
through august 31

claim your spot
single session
$100
book anytime
bi-weekly
$90/session

$180 billed monthly

book bi-weekly
weekly
$80/session

$320 billed monthly

book weekly

kind words

Gaby is a star. Not only is she a wonderful human who is a joy to be around, but she is also a hard worker, reliable, communicative, super smart, and always up for a challenge! She’s saved my life on multiple occasions.

Teresa Lotz

Playwright, Composer & Lyricist

Gaby is always a kind, enthusiastic, and supportive presence in the rehearsal room and anyone would be foolish not to grab her for their project.

Ashley Griffin

Writer & Performer

[Gaby’s] organization helps us all be able to think farther ahead and get stuff accomplished while also giving us the space to be flexible.

Julianne B. Merrill

Music Director, Pianist & Electronic Music Designer

Gaby was an absolute delight to work with and a real asset to our production. She was super organised, personable and professional, and we really hope there’s another opportunity to work with her in the future.

Jennifer Green

Composer, Orchestrator, Music Director

get to know gaby

it takes one to know one

I'm a multi-passionate artist, creative producer, and arts administrator with experience on both sides of the curtain.

I trained as a performer first, BA in Musical Theatre Performance from Marymount Manhattan College, and have spent 8+ years in the NYC performing arts ecosystem learning what it takes to make a show happen.

Then I went to the other side of the table: an MA in Arts Administration from Teachers College, Columbia University, with thesis research on nonprofit musical theatre sustainability. I've partnered with over a dozen artists and organizations as a creative producer, project manager, and operations lead.

All of it taught me the same thing: artists don't need more hustle. They need systems that serve the art. That's what we build together.

prep work, always
ideas into action
on stage, home
grad school era
prep work, always
ideas into action
on stage, home
grad school era
the whole company
in the room where it happens
presenting the research
the whole company
in the room where it happens
presenting the research